Privacy Policy


Our Privacy Policy was developed as an extension of our commitment to combine the highest-quality products and services with the highest level of integrity in dealing with our clients and partners. The Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our Web Site and analytical services. This statement will be continuously assessed against new technologies, business practices and our customers’ needs.


By using the Web Site, you signify your consent to NALS’ collection, use, and disclosure of your personal information in accordance with this Policy.


When you visit NALS, you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis, and usage information that is automatically collected on an aggregate basis as you and others browse our Web Site.


Non-Identifiable Information – Like many other Web sites, NALS automatically collects certain non-identifiable information regarding Web Site users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Web Site, the Internet address of the Web site from which you linked directly to the Web Site, the operating system you are using, the sections of the Web Site you visit, the Web Site pages read and images viewed, and the content you download from the Web Site. This non-identifiable information is used for Web Site and system administration purposes and to improve the Web Site. Your non-identifiable information may be disclosed to others and permanently archived for future use.

Tracking Information – NALS may use non-personal information to create aggregate tracking information reports regarding Web Site user demographics, Web Site traffic patterns, and Web Site purchases. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. NALS may also link tracking information with personal information voluntarily provided by Web Site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Policy.


During your use of the Web Site or our lab services, you may be asked to voluntarily provide certain personal information (such as your name, email address, postal address, telephone number, or credit card information) for purposes such as facilitating communications with you, applying for access to certain special features of the Web Site, or carrying out transactions. It is always your choice whether or not to provide personal information. If you choose not to provide requested personal information, you will not be able to use certain features of the Web Site and you will not be able to engage in transactions through the Web Site.

Use of Your Personal Information – NALS may use your personal information to contact and correspond with you, to respond to your inquiries, to process transactions and payments, and to facilitate and enhance your use of the Web Site. In addition to providing the foregoing information to our partners, if you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.


Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional public service standards designed to safeguard the security and privacy of our clients.

As our client, you always have the opportunity to notify us of your desire not to receive these offers by sending us an email request at

All aggregate information on customers, sales, Web site traffic patterns and related Web site information might be used for strategic planning, statistical and marketing purposes but would not include any personally identifying data.


NALS does NOT sell or rent client information but may enter into partnerships with third parties and might provide aggregate client data for research, statistical, and reporting purposes but will not include any data that is personally identifiable. In connection with strategic partnerships, we will retain all ownership rights to the information. If you would like to find out what strategic partnership areas NALS is involved with, you may contact us at

By reading this privacy statement, the client gives consent for the NALS to conduct the appropriate analyses as agreed to by the client through the NALS Web Booking form or NALS Analysis request form, and to release the results to the client and any other party specified in the NALS Analysis request form/NALS Web Booking form. All data proprietary to the lab will be kept confidential.